Serap Dubost

Médiaperformances is Europe’s leading in-store Retail Media company. For more than 40 years, we have been helping retailers and brands transform physical stores into high-performing, measurable and value-creating media platforms. Powered by one of Europe’s most advanced media, data and technology ecosystems, reaching nearly 80% of hypermarket and supermarket traffic, Médiaperformances connects brands with shoppers at the most decisive moment of the purchase journey. Our omnichannel solutions combine data, artificial intelligence, in-store digital media and performance measurement to maximize business impact. Our mission is twofold: helping retailers unlock the value of their stores and first-party data, while enabling brands to accelerate growth through more relevant, impactful and measurable activations. A long-standing leader in the FMCG sector, Médiaperformances also supports retailers and brands in DIY, sports, beauty and pharmacy with solutions tailored to the specific challenges of each market. Driven by a strong culture of innovation, the company is accelerating its international expansion through recent deployments and strategic partnerships in Spain, Portugal, Italy, Belgium and Poland. As the first French media sales house to achieve B Corp certification in 2021, renewed in 2025, Médiaperformances places responsible innovation at the heart of its strategy, creating sustainable value for retailers, brands and consumers alike. Our ambition: to make the store the world's most powerful media.