Sandra Njagi

Isuzu East Africa Ltd (formerly General Motors East Africa Ltd) is the leading motor vehicle assembler in East Africa, selling a wide range of Isuzu vehicles. The Company was founded in 1975 as a joint venture between the Government of Kenya and General Motors Company, USA with full assembly operations commencing in 1977. In the year 2017 the company rebranded from General Motors East Africa Ltd to Isuzu East Africa following acquisition of GM’s 57.7% by Isuzu Motors Ltd, Japan. The Isuzu brand has maintained strong leadership in the Kenyan market, selling over 150,000 units since the first Isuzu vehicle rolled out of its Nairobi assembly plant in 1977. These vehicles have over the years successfully met the transport needs of Isuzu customers in diverse sectors of the economy ranging from Education, Agriculture, Construction, Passenger Service Vehicles and Security. With over 15 models in its line-up, the Isuzu brand has dominated the new vehicle segment for 13 years in a row since 2012, achieving a market share of 52.5% by end of 2024. This is a testimony to customer confidence in its vehicles and excellent aftersales services which are conveniently provided at 88 dealer outlets across East Africa. With the financial and technical support resources behind it, Isuzu East Africa is well established to meet customers’ needs through an extensive dealer network (Sales, Parts and Service) in all the major towns in East Africa. In 2024, Isuzu East Africa became the official importer, assembler, distributor, and full-service provider of UD Trucks brand in Kenya. As a market leader offering diverse transport solutions and earning customers for life, Isuzu EA is committed to improving the welfare of communities around its operations. Through the Isuzu EA Foundation and as part of its sustainability commitment, the company invests in the community through three social impact pillars namely Road Safety, Education and Environment.