Rob Alcroft
Founder & Director at Wayforward | Greater Brighton and Hove Area, United Kingdom
Rob Alcroft’s Email & Phone Number
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Rob Alcroft serves as the Founder and Director of Wayforward, a consultancy and agency hybrid operating within the non-profit organization management industry. He guides charitable and social purpose organizations to design actionable strategies and secure public support by pairing initial strategic clarity with targeted implementation through specialist providers. Holding a degree from the University of Sussex, Alcroft leverages his academic foundation to help clients refine operational briefs and execute precise outreach programs.
BEST APPROACH TO REACH Rob Alcroft
Contact Alcroft directly through LinkedIn by sending a customized connection note that references Wayforward’s integrated strategy-to-execution framework to immediately establish professional relevance and schedule an introductory call.
Pricing & Invoicing at Kimberly-Clarke in August 2026 - August 2026
Founder & Director at Wayforward in February 2020 - Present
Member of Advisory Group at Sussex Bay in January 2021 - July 2024
Member Of The Board Of Advisors at The Good Business Club in February 2020 - January 2024
Trustee (and Chair from 2020) at abandofbrothers in April 2018 - September 2022
Chair of Institute of Fundraising's Strategy Forum at Institute of Fundraising in October 2015 - February 2020
Chief Operating Officer at Killer Creative in December 2017 - January 2020
Strategic Planning Director at Killer Creative in October 2016 - December 2017
Head Of Commercial at abandofbrothers in October 2015 - December 2017
Strategic Planning Consultant at Freelance in September 2015 - December 2017
Head of Fundraising Strategy & Planning at NSPCC in July 2013 - October 2014
Fundraising Strategic Planning Manager at NSPCC in August 2011 - July 2013
Fundraising Finance, Performance & Business Support Manager at NSPCC in June 2009 - August 2011
Business & Finance Manager at Vincent Reed Furniture Limited in November 2003 - April 2009
University of Sussex, BSc (Hons), August 1997 to August 2026
Farmors School, Fairford, August 1990 to August 1996
Wallington County Grammar School, August 1988 to August 1990
Wayforward exists to enable charities and other social purpose organisations to develop more opportunities for the public to support them. We are a consultancy / agency hybrid, providing strategic consultancy up front, helping you to design an ambitious but achieveable strategy, then we support implementation by applying our agency capabilities, bringing in high quality specialist providers to deliver precisely what is needed. When you first contact us, we will work with you to help you get clarity about your needs. We will challenge and interrogate your brief to ensure it is going to deliver exactly what is needed. You may not have a written brief, just a sense of a set of requirements; that's fine, more often than not we will work with our clients to write the brief collaboratively. We have worked with myriad organisations in a wide range of contexts. It makes sense for you to tap into that experience when articulating your objectives. We work transparently with you to deliver every project optimally. We have a roster of very high quality associate service providers (creative directors, designers, film makers, copy writers, photographers, web developers, media planners...) who we can bring with us, or we can work with your existing suppliers, fitting into your system. We will always be guided by what is best for the purpose of the work. We will also work with your in-house teams to ensure you are paying only for what you don't already have. Wherever we can we will upskill your staff, empowering you to build upon our work together by bringing it into your organisation's culture. We love working with people who love working with purpose. We look forward to hearing from you to chat about what you are up to.
Discover more about Wayforward
Director at Wayforward - Strategy, engagement and research consultancy for the not-for-profit sector. Extensive experience helping organisations furthering nature's recovery in Sussex.
Wayforward is a purpose-led consultancy serving the not-for-profit sector and other social purpose initiatives. We take complex challenges and present solutions simply, beautifully, and always with a clear way forward. We strive to deliver targeted, optimal value in a sustaina...
Consultant, WayForward
Consultant at Wayforward
(Nov 2023 – Present)
What is Rob Alcroft email address?
Email Rob Alcroft at [email protected] and [email protected]. This email is the most updated Rob Alcroft's email found in 2026.
What is Rob Alcroft phone number?
Rob Alcroft phone number is +447931776130.
How to contact Rob Alcroft?
To contact Rob Alcroft send an email to [email protected] or [email protected]. If you want to call Rob Alcroft try calling on +447931776130. (updated on April 24, 2026)
What company does Rob Alcroft work for?
Rob Alcroft works for Wayforward.
What is Rob Alcroft's role at Wayforward?
Rob Alcroft is Founder & Director
What industry does Rob Alcroft work in?
Rob Alcroft works in the Non-profit Organization Management industry.
