Pierre Lerena, Group Director Strategy & Growth (Interim) - Global   at JIA Group

Pierre Lerena

Group Director Strategy & Growth (Interim) - Global at JIA Group | United Kingdom

Profile last verified September 2026
Hospitality Verified Profile United Kingdom CIM | The Chartered Institute of Marketing
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Work Email

***@asytecgroup.com

Last verified May 2026

Personal Email

***@mail.com

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Phone Number

+27*****

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Pierre Lerena Socials
Pierre Lerena Work Experience

Group Director Strategy & Growth (Interim) - Global at JIA Group in July 2023 - Present

Managing Director - Global at Soneva in April 2022 - June 2023

Managing Director - Global at JIA Group in September 2015 - March 2022

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Managing Director - EMEA at Elite Fibre in May 2012 - August 2015

Director of Sales at SD Guthrie International in June 2005 - April 2012

Channel Manager at Tiger Brands in June 2001 - May 2005

Channel Account Marketing Manager at Colgate-Palmolive in May 2000 - May 2001

Business Manager at Gillette Group in February 1998 - April 2000

Pierre Lerena Education

CIM | The Chartered Institute of Marketing

Pierre Lerena Skills
General Management Succession Planning Commercially driven Stakeholder Management operations Budgeting Financial Management Account Management Sales Operations Industrial Engineering Business Leadership Revenue Generation Operational Improvement Industrial Products Research and Development (R&D) Technological Innovation Entrepreneurship Industrial Markets DTC New Business Development Aesthetics International Business Development Competitive Analysis Pricing Strategy Business-to-Business (B2B) Business Strategy Strategic Partnerships Sales Leadership International Sales Financial Operations Sales Strategy Team Leadership Operational Excellence Strategic Leadership Fast-Moving Consumer Goods (FMCG) Operational Strategy Operations Management International Expansion Commercial Strategy Change Management New Market Expansion Sales Management Strategic Thinking Sales and Marketing Group Sales Strategic Growth Customer-Focused Selling Customer Satisfaction Sales Presentations Decision-Making Business Efficiency Supplier Relationship Management P&L Management Stakeholder Engagement Nutraceuticals Product Innovation Profit & Loss Management Business Development Team Management Strategy Food Industry Production Facilities Innovation Management Performance Analysis Operations Processes Daily Operations Analytical Skills Sports Nutrition Investor Relations Key Stakeholder Management Budget Management Cross-Functional Team Leadership and Development Financial Acumen Strategy Formulation Direct to Consumer Marketing Luxury Business Growth Strategies Skin Care Products Consumer Products Global Cross-Functional Team Leadership Customer Relationship Management (CRM) Setting Strategic Direction Relationship Development Mergers & Acquisitions (M&A) PE Communication Key Performance Indicators Key Metrics Business Planning Sales Negotiation Marketing Key Account Management Strategic Planning Marketing Strategy Management Leadership Cross-functional Team Leadership Business Transformation Growth Strategies
About Pierre Lerena’s Current Company
JIA Group

About Soneva Founded in 1995, Soneva is an award-winning sustainable resorts operator. At Soneva Fushi, Soneva Jani, Soneva Secret and the Soneva in Aqua yacht in the Maldives, true ‘luxury’ is defined by peace, time and space. Guests discover the SLOW LIFE, reconnecting with themselves and the natural world through rare, unforgettable experiences. Soneva is a pioneer for responsible tourism, combining sustainability with exquisite hospitality and intuitive, personalised service. Carbon neutral since 2012, Soneva launched its Total Impact Assessment to measure its social and environmental impact in 2016 – a first for the hospitality industry. A 2% environmental levy is added to every Soneva stay, with proceeds going towards the not-for-profit Soneva Foundation to offset carbon emissions and fund purposeful international projects. About Soneva Fushi The original Soneva and the 'No News, No Shoes' blueprint for all barefoot hideaways. Located in the Maldives’ Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi inspires the imagination with 53 private island villas and eight Water Reserves that are among the largest of their kind in the world. In 2023, it was named No. 7 and the Best Beach Hotel in the world in the inaugural World’s 50 Best Hotels awards. About Soneva Jani Named No. 36 in the World’s 50 Best Hotels 2023, Soneva Jani is set within a sparkling 5.6-kilometre private lagoon in the Maldives’ Noonu Atoll. With 51 over-water and eight island villas, it is one of the world’s most exclusive and lowest-density resorts, with uninterrupted ocean views in all directions. About Soneva Secret The ultra-bespoke Soneva Secret 2024 reflects a fresh chapter in signature exclusivity and personalised hospitality. Located on the remote island of Dhipparufushi in the Maldives’ Haa Dhaalu Atoll, each of the resort’s 14 villas, including the Maldives’ first floating villa, feature a dedicated service team and exceptional amenities.

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Frequently asked questions about Pierre Lerena

What is Pierre Lerena email address?

Email Pierre Lerena at [email protected]. This email is the most updated Pierre Lerena's email found in 2026.

How to contact Pierre Lerena?

To contact Pierre Lerena send an email to [email protected].

What company does Pierre Lerena work for?

Pierre Lerena works for JIA Group.

What is Pierre Lerena's role at JIA Group?

Pierre Lerena is Group Director Strategy & Growth (Interim) - Global

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