Peter Hedenberg, Vice President, Head of Innovation at Swedish Match

Peter Hedenberg

Vice President, Head of Innovation at Swedish Match | Sweden

Profile last verified June 2026
Consumer Goods Verified Profile Sweden Chalmers University of Technology
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***@live.se

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Phone Number

467*****

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Peter Hedenberg Socials
Peter Hedenberg Work Experience

Vice President, Head of Innovation at Swedish Match in September 2021 - Present

Senior Director & Head of Innovation at Vinda International Holdings Ltd (31V) in April 2018 - September 2021

Brand Director Asia Pacific, Baby and Feminine Care at Essity in November 2014 - April 2018

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Category Director Baby Care China at SCA - Hygiene and Forest Products Company in July 2012 - November 2014

Marketing Director Baby Care Russia & CIS at SCA - Hygiene and Forest Products Company in June 2008 - June 2012

Global Product Director, Baby Care at SCA - Hygiene and Forest Products Company in June 2002 - May 2008

Global Product Development Manager, Incontinence Care at SCA - Hygiene and Forest Products Company in January 2001 - December 2002

Product Development Manager North America, Incontinence Care at SCA Hygiene Products in January 1998 - December 2001

R&D Project Manager at SCA Hygiene Products in January 1996 - March 1998

Peter Hedenberg Education

Chalmers University of Technology, Licentiate (post graduate), July 1993 to July 1996

Chalmers University of Technology, Master of Science (M.Sc.), July 1988 to July 1993

Peter Hedenberg Skills
Strategy Marketing Strategy Pricing Product Development Consumer Products Product Management Market Analysis Innovation Management FMCG Business Planning Customer Insight R&D Trade Marketing Product Innovation Income Statement Marketing Cross-functional Team Leadership Business Strategy Product Marketing Brand Management Marketing Management Product Launch P&L Management Market Planning Marketing Research Competitive Analysis Key Account Management Shopper Marketing Forecasting International Marketing Brand Development Segmentation
About Peter Hedenberg’s Current Company
Swedish Match

Swedish Match develops, manufactures, and sells quality products with market leading brands in the product segments Smoke-free, Cigars, and Lights. We are dedicated to the improvement of public health by actively delivering a smoke-free future. We have over 7,500 employees, of whom 40 percent are women, with the largest number of employees in the Dominican Republic, the U.S., and Sweden followed by Brazil, the Philippines, and the Netherlands. Some of Swedish Match’s brands include: ZYN (nicotine pouches), General (snus), Longhorn (moist snuff), Onico (pouch products with neither tobacco nor nicotine), Thunder (chew bags), Oliver Twist (tobacco bits), Fiat Lux (matches), and Cricket (lighters). Production is located in seven countries, with sales concentrated in the Nordics and the U.S. The Swedish Match head office is located in Stockholm, Sweden. For career-related information, please visit the Careers section on http://www.swedishmatch.com/en/Career/. For commercial roles within the Nordic region, please visit our international career portal: https://www.pmi.com/careers/overview This account serves our Swedish Match parent company with the purpose of also describing activities in our Nordic markets. For information related to the U.S. affiliate, please see their page at https://www.linkedin.com/company/swedishmatchnorthamerica/ For more information, please visit us at www.swedishmatch.com.

Discover more about Swedish Match
Peter Hedenberg’s Colleagues
Vassilis Maniatis

Vassilis Maniatis

Stockholm, Stockholm County, Sweden

Director Smoke Free Products Swedish Match (an affiliate of Philip Morris International)

Director Smoke Free Products at Swedish Match
(September 2024 – Present)

Hanna Tellskog

Hanna Tellskog

Greater Stockholm Metropolitan Area

Creative brand and marketing leader.

Manager Trade Marketing & Digital Trade Engagement at Swedish Match
(February 2025 – Present)

Natalie Stevendahl

Natalie Stevendahl

Stockholm, Stockholm County, Sweden

Brand Manager ZYN Nordic markets | B2C & B2B | Partnership | FMCG | Activation | Engagement | Digital Communication

Jr Brand Manager at Swedish Match
(October 2023 – Present)

Thom Stahl

Thom Stahl

Linköping, Östergötland County, Sweden

Brand Strategy & Creation @ Swedish Match | Creative and Strategic Brand Manager / Marketing Manager

Senior Brand Development Manager at Swedish Match
(December 2022 – Present)

Petri Lahti

Petri Lahti

Sweden

Sales Manager

Sales at Swedish Match
(January 2025 – Present)

Helena Hammar

Helena Hammar

Gothenburg, Västra Götaland County, Sweden

Manager Direct Retail - Swedish Match

Manager Direct Retail at Swedish Match
(January 2024 – Present)

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Frequently asked questions about Peter Hedenberg

What is Peter Hedenberg email address?

Email Peter Hedenberg at [email protected]. This email is the most updated Peter Hedenberg's email found in 2026.

What is Peter Hedenberg phone number?

Peter Hedenberg phone number is 46721414248.

How to contact Peter Hedenberg?

To contact Peter Hedenberg send an email to [email protected]. If you want to call Peter Hedenberg try calling on 46721414248. (updated on November 29, 2025)

What company does Peter Hedenberg work for?

Peter Hedenberg works for Swedish Match.

What is Peter Hedenberg's role at Swedish Match?

Peter Hedenberg is Vice President, Head of Innovation

What industry does Peter Hedenberg work in?

Peter Hedenberg works in the Consumer Goods industry.

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