Paulo Baba
Head of Strategy at Sherpa42 | São Paulo, São Paulo, Brazil
Paulo Baba’s Email & Phone Number
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Paulo Baba operates as the Head of Strategy at Sherpa42, guiding marketing and advertising initiatives across São Paulo. He leverages formal training from the Istituto Europeo di Design in São Paulo to lead projects centered on innovation, experiential marketing, and service design. In this capacity, he directs strategic analyses that translate consumer behavior data and emerging industry trends into actionable brand frameworks.
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Head of Strategy at Sherpa42 in November 2022 - Present
Head of Innovation & Strategy at Avantgarde in August 2019 - November 2022
Creative Planner at Avantgarde in December 2018 - August 2019
Creative Planner at F/Malta Live Marketing in January 2017 - December 2018
Co-Founder, Creative Director & VJ at Boogie Visual in February 2016 - December 2018
Assistant Creative Planner at F/Malta Live Marketing in January 2016 - January 2017
Event Producer at Technical event production in May 2014 - January 2016
Istituto Europeo di Design - IED São Paulo, Specialization, July 2026
OCAD University, One-week program, July 2026
Universidade Presbiteriana Mackenzie, Bachelor’s Degree, July 2026
Contato: [email protected] SOMOS EXPLORADORES POR NATUREZA De tendências, dados, comportamentos. Alguns chamam de deep dive. Nós preferimos high climb - a exploração de um determinado assunto da base ao topo, de onde é possível enxergar com clareza todas as nuances e peculiaridades que muitas vezes escapam do observador mais distraído. É do ponto mais alto que partimos para a descoberta. Com base em dados e aprendizados, chegamos a insights ainda mais fortes. É a "ideia com background”. Que por estar pautada em assuntos relevantes e reais transmite verdade e vira parte da conversa das pessoas e redes sociais. Ideia que conecta. Conecta o público a movimentos, propósitos, arte, música, a outras ideias e novas pessoas. Essa é a verdadeira função do experience, seja ele live, on, off, híbrido ou multidisciplinar. É isso que fazemos.
Discover more about Sherpa42
Head de Operações e Eventos
Coordenadora de produção at Sherpa42
(June 2024 – Present)
brand and marketing strategist | cultural researcher | problem solver
Planejamento e Estratégia (Freelancer) at Estúdio EIXO
(May 2022 – Present)
Board Member | Partner, CSO & CHRO | People, Tech & Sales Advisory
Sherpa is a company that operates in the experience marketing segment.
The company also decided to revolutionize the experience of its employees. In 2023 we are creating the processes and methodology for performance evaluation (management and evaluation by competence - Lomin...
Gerente de Projetos e Marketing | Estratégia, PMO e Liderança de Marca
Projetos para: Ambev (Tônica Antarctica), Diageo (Johnnie Walker), Heleon, Natura, Nsports, Nubank, PepsiCo, Porto Seguro, Privalia, Sportent e Warner Bros. Discovery.
Como Gerente de Projetos na Sherpa42, agência especializada em Brand Experience e Live Marketing, atuo na ...
Diretor Executivo
Diretor executivo at Sherpa42
(Jan 2025 – Present)
Mãe do Rocco | Diretora de Operações
Diretora de operações at Sherpa42
(Mar 2025 – Present)
What is Paulo Baba email address?
Email Paulo Baba at [email protected] and [email protected]. This email is the most updated Paulo Baba's email found in 2026.
What is Paulo Baba phone number?
Paulo Baba phone number is 5511952375008.
How to contact Paulo Baba?
To contact Paulo Baba send an email to [email protected] or [email protected]. If you want to call Paulo Baba try calling on 5511952375008. (updated on December 26, 2025)
What company does Paulo Baba work for?
Paulo Baba works for Sherpa42.
What is Paulo Baba's role at Sherpa42?
Paulo Baba is Head of Strategy
What industry does Paulo Baba work in?
Paulo Baba works in the Marketing & Advertising industry.
