Pascal Muga

Almasi Beverages Limited (ABL ) is an unlisted public holding company of three Coca-Cola beverages bottling operations in Kenya. ABL, founded in 2013, came in to being as a consequence of a merger between three formerly independent Coca-Cola bottling plants namely; Mount Kenya Bottlers Limited, Rift Valley Bottlers Limited and Kisii Bottlers Limited. The business case for the consolidation of the three independent plants was underpinned by the need to overcome challenges that they faced and the need to take advantage of emerging opportunities in the sector. The merger is expected to result in value uplift of 50% of the current valuation over the next four years. This will come from joint investment in additional capacities and new product, better territorial coverage and product penetration, aggressively pursuing growth, revenue synergies, cost savings, better engagement and alignment with the key stakeholders of the company including The Coca-Cola Company who are the franchise owners and leveraging on shared administrative and managerial capacities.