Niklas Orup, Game Director, Subway Surfers at SYBO

Niklas Orup

Game Director, Subway Surfers at SYBO | Denmark

Profile last verified June 2026
Computer Games Verified Profile Denmark Lund University
Verified

Work Email

***@telia.com

Last verified May 2026

Personal Email

***@gmail.com

Personal • High Confidence

Phone Number

+46*****

Denmark • Mobile

Free account · No credit card · 5 profiles/month

Niklas Orup Socials
Niklas Orup Work Experience

Product Marketing Manager - Bluetooth Technology Licensing at Ericsson in July 2026 - July 2026

Terminals & Application Manager BT Global Account at Ericsson Ltd in July 2026 - July 2026

Game Director, Subway Surfers at SYBO in February 2024 - Present

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Senior Product Director, Candy Crush Saga Events at King in December 2022 - January 2024

Head of Game, Bubble Witch 3 Saga at King in January 2020 - December 2022

Senior Product Manager & Producer, Experimentation Group at King in December 2016 - January 2020

Game Producer at Hero Gaming in April 2016 - December 2016

Director Business & Product Development at Mobile Loyalty Holding AB in April 2015 - April 2016

Business Performance Manager at King in February 2013 - March 2015

Business Manager at Sony Mobile Communications in July 2026 - January 2013

Content Planner at Sony Ericsson in July 2006 - November 2007

Brand Marketing Manager at Obigo a Teleca Company in January 2006 - July 2006

Business Developer - Home Entertainment at Bonnier Group AB in January 2004 - January 2006

Web & Information Co-ordinator - Bluetooth at Ericsson in October 1997 - December 1999

Niklas Orup Education

Lund University, Master of Science, July 1993 to July 1997

Niklas Orup Skills
Agile Development Ads monetization IAP monetization F2P business models Game Live-ops Product Vision Product Strategy Strategic Vision Product Management Game Development Team Leadership Data Analysis Partner Relationship Management Stakeholder Management Ad monetization Leadership Mobile Games Product Road Mapping A/B Testing Digital Marketing Planning E-commerce User Experience Product Marketing Mobile Business Development Strategic Planning Go-to-market Strategy Marketing Strategy Marketing Communications Online Marketing Mobile Devices
About Niklas Orup’s Current Company
SYBO

Based in Copenhagen, SYBO is a mobile games studio founded in 2010 and best known for its hit endless runner game, Subway Surfers. As the most downloaded game of all time, Subway Surfers surpassed over 4 billion lifetime downloads in early 2023. In addition to its flagship Subway Surfers game, SYBO has launched game titles, including Subway Surfers Blast, Subway Surfers Tag, Subway Surfers Match, and Blades of Brim.

Discover more about SYBO
Niklas Orup’s Colleagues
Kirstine Andersen

Kirstine Andersen

Copenhagen, Capital Region of Denmark, Denmark

Executive Assistant to SYBO CEO and COO

Executive assistant at SYBO at SYBO
(August 2023 – Present)

ES

Emil Storm

Copenhagen, Capital Region of Denmark, Denmark

QA Lead @ SYBO | Agile Tester, Quality Consultant

QA Lead at SYBO
(June 2022 – Present)

Philip Hickey

Philip Hickey

Denmark

CMO

Chief Marketing Officer at SYBO
(Jan 2023 – Present)

Liliia Sitailo

Liliia Sitailo

Aarhus, Central Denmark Region, Denmark

Illustrator & Game Artist | Games Industry | Visual Development | Illustrations | Concept Art | Art Direction | Creative Direction

Developing "STARCULT. Night: Twisted Age" dark fantasy visual novel.

Mathias Norvig

Mathias Norvig

Copenhagen, Capital Region of Denmark, Denmark

CEO of SYBO

CEO at SYBO Games
(May 2017 – Present)

Mikkel Hadsbjerg

Mikkel Hadsbjerg

Copenhagen Metropolitan Area

Talent Acquisition Lead @ SYBO - Home of Subway Surfers

Driving SYBO’s talent strategy across recruitment, hiring operations, and candidate experience - with a focus on scalable processes, inclusive practices, and strong cross-functional partnerships.
(Temporarily stepped in as Interim P&C Ops Lead to support the business during ...

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Frequently asked questions about Niklas Orup

What is Niklas Orup email address?

Email Niklas Orup at [email protected], [email protected] and [email protected]. This email is the most updated Niklas Orup's email found in 2026.

What is Niklas Orup phone number?

Niklas Orup phone number is +46703066742.

How to contact Niklas Orup?

To contact Niklas Orup send an email to [email protected], [email protected] or [email protected]. If you want to call Niklas Orup try calling on +46703066742. (updated on March 21, 2026)

What company does Niklas Orup work for?

Niklas Orup works for SYBO.

What is Niklas Orup's role at SYBO?

Niklas Orup is Game Director, Subway Surfers

What industry does Niklas Orup work in?

Niklas Orup works in the Computer Games industry.

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