Nihan Basan
Business Director at Initiative | Istanbul, Istanbul, Türkiye, Turkey
Nihan Basan’s Email & Phone Number
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Nihan Basan serves as the Business Director at Initiative, leading media strategy and client portfolio growth from the company’s Istanbul office. She earned her degree from Dokuz Eylul University before joining an agency that constructs tailored Fame and Flow campaigns for global brands like Nike and Amazon. Her day-to-day focus centers on orchestrating consumer experiences while enforcing strict media responsibility protocols across advertising placements.
BEST APPROACH TO REACH Nihan Basan
Utilize personal email, which holds the strongest confidence metric, to deliver a targeted outreach message proposing a specific collaboration that aligns with Initiative’s Fame and Flow media strategy.
Business Director at Initiative in September 2023 - Present
Account Director at Initiative in September 2022 - August 2023
Account Director at Carat in July 2021 - September 2022
Strategic Planning & Client Management | Manager in Team P&G at MediaCom Turkey in July 2020 - July 2021
Account Supervisor | ZORLU Group, Vestel, Taç, Zorlu Psm, Zorlu Energy | Sony PS, Pandora, Hasbro at MediaCom Turkey in February 2018 - June 2020
Account Supervisor | SABANCI Group - Lassa, Bridgestone, Brisa, Enerjisa, Sabancı University, Temsa at MediaCom Turkey in September 2016 - January 2018
Account Supervisor | SABANCI Group - Teknosa, İklimsa at MediaCom Turkey in July 2015 - August 2016
Media Planner - Trading Department at UM Türkiye in January 2013 - July 2015
Media Planning Intern - The Coca-Cola Company at UM Turkey in November 2012 - December 2012
Intern at Garanti Bankası in June 2010 - September 2010
Dokuz Eylul University, Lisans Derecesi, July 2026
Bandırma Anadolu Lisesi, July 2026
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Discover more about Initiative
Media Director
Media Director at Initiative
(April 2025 – Present)
CAM Group Director
CAM Group Director at Initiative
(September 2019 – Present)
Communications Design Manager | Volvo Europe
Communications Design Manager at Initiative
(July 2025 – Present)
Motivated B2B Digital Media Business Director | ABM | Brand to Demand | Energetic and Supportive Leader
Group Director, AWS EMEA Lead at Initiative
(May 2023 – Present)
Client Advisor @ Initiative
Client Advisor at Initiative
(January 2023 – Present)
Head of Client & Commercial Growth
Head of Client & Commercial Growth at Initiative
(July 2025 – Present)
What is Nihan Basan email address?
Email Nihan Basan at [email protected] and [email protected]. This email is the most updated Nihan Basan's email found in 2026.
How to contact Nihan Basan?
To contact Nihan Basan send an email to [email protected] or [email protected]. (updated on December 27, 2025)
What company does Nihan Basan work for?
Nihan Basan works for Initiative.
What is Nihan Basan's role at Initiative?
Nihan Basan is Business Director
What industry does Nihan Basan work in?
Nihan Basan works in the Marketing & Advertising industry.
