Natalie Addo, Head of CRM Strategy and Personalisation at Allwyn

Natalie Addo

Head of CRM Strategy and Personalisation at Allwyn | Brighton, England, United Kingdom

Profile last verified June 2026
Online Media Verified Profile Brighton, England, United Kingdom University of the West of England
Verified

Personal Email

***@yahoo.co.uk

Personal • High Confidence

Phone Number

+44 ** **** *148

United Kingdom • Phone

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Natalie Addo Socials
Natalie Addo Work Experience

Head of CRM Strategy and Personalisation at Allwyn in April 2020 - Present

Global Head of Customer Engagement, Brand & PR at Findmypast in April 2018 - December 2019

Global Head of Customer Engagement at Findmypast in April 2017 - April 2018

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Consultant, Digital Marketing at Stream:20 in June 2015 - November 2016

Head of Customer Engagement at blinkbox in March 2014 - May 2015

Consultant, CRM & Loyalty at Ladbrokes in June 2013 - March 2014

Senior Marketing Manager at Betfair in June 2011 - May 2013

Head of CRM at Open Vantage in August 2009 - June 2011

Senior Marketing Manager at PartyGaming in May 2006 - November 2008

On Network Marketing Manager at Yahoo! Inc in June 2004 - May 2006

Account/Partnership Manager at IPT in February 2004 - June 2004

European Ecommerce Executive at Time Life in June 2002 - February 2004

Online Marketing Executive at SmartGroups.com/Freeserve/Wanadoo in December 1999 - July 2001

Natalie Addo Education

University of the West of England, BA Hons (2:1)

Natalie Addo Skills
Paid Media Strategy Social Media Marketing Cutsomer Engagement Mobile Marketing Brand Development Digital Transformation Performance Marketing Business Relationship Management Content Marketing Communication Team Leadership Team Management Social Media Direct Marketing Customer Engagement Change Management Multi-Channel Marketing Customer Experience Customer Loyalty Web Analytics Online Marketing CRM E-commerce Email Marketing Product Management Strategy SEO Digital Marketing Digital Strategy Conversion Optimization SEM Project Management Customer Experience Management Marketing Marketing Strategy Market Research Business Strategy Mobile Devices Management Cross-functional Team Leadership Customer Retention Customer Relationship Management (CRM)
About Natalie Addo’s Current Company
Allwyn

Allwyn is a multi-national lottery operator with the leading market positions in Austria, the Czech Republic, Greece and Cyprus, and Italy. In all of our markets, we benefit from iconic and long-established brands, strong networks and a long history of operations. Allwyn has a strong focus on responsible gaming. Player protection is in our DNA. We are firmly embedded in the societies where we operate and we are a significant taxpayer and contributor to charities and good causes in all our markets. 100% of our revenue is regulated and our activities are supervised by numerous regulators worldwide including many EU countries, Switzerland and Australia. The Company is owned by international investment group KKCG.

Discover more about Allwyn
Natalie Addo’s Colleagues
Oliver Mountstephens

Oliver Mountstephens

United Kingdom

Global Media Manager - Platforms at Allwyn

Global Media Manager - Platforms at Allwyn
(January 2025 – Present)

Saumya Rajujoy

Saumya Rajujoy

Brixworth, England, United Kingdom

People Leader | People Partner to Executive Leaders | Purpose Led Problem Solver

Head of People – Group Transformation & Partnering at Allwyn
(July 2025 – Present)

Theodoros Velanas

Theodoros Velanas

Athens Metropolitan Area

Director of Supply Chain, Customer Service & Field Technical Services at Allwyn

Director of Supply Chain, Customer Service & Network roll outs at Allwyn
(May 2022 – Present)

Armin Mahdavian

Armin Mahdavian

London, England, United Kingdom

Data Analyst | Data Scientist | Power BI Developer | Python Developer

MI Analyst at Allwyn
(September 2025 – Present)

Lithya Joseb

Lithya Joseb

United Kingdom

Project Management

PMO at Allwyn
(April 2024 – Present)

Rupert Esdaile

Rupert Esdaile

London, England, United Kingdom

Senior Communications Leader

Group Consumer Communications Manager at Allwyn
(February 2025 – Present)

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Frequently asked questions about Natalie Addo

What is Natalie Addo email address?

Email Natalie Addo at [email protected] and [email protected]. This email is the most updated Natalie Addo's email found in 2026.

How to contact Natalie Addo?

To contact Natalie Addo send an email to [email protected] or [email protected]. (updated on April 24, 2026)

What company does Natalie Addo work for?

Natalie Addo works for Allwyn.

What is Natalie Addo's role at Allwyn?

Natalie Addo is Head of CRM Strategy and Personalisation

What industry does Natalie Addo work in?

Natalie Addo works in the Online Media industry.

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