Melvin Passe

ASD is the French company of the Brandon Group, operating in digital commerce on marketplaces and specialised in Business to Consumer. Founded in 2005 by computer engineer Nicolas Michel, ASD started its activity with the sale of DVDs online and quickly diversified, working with online marketplaces, convinced of the strong potential of this distribution channel. ASD developed innovative in-house algorithms for highly automated sales. Asd today boasts a wide range of products sold, with more than 2 million active products in its catalogue and a presence in more than 50 European marketplaces. It is equipped with state-of-the-art technology, providing its customers with a 'dynamic pricing' platform operating on all major international marketplaces, which allows them to define the best price for each individual product, differentiating it by channel and country. With an efficient logistics warehouse, it also allows partner companies to quickly scale up sales volumes and achieve large group shipping standards.