Mats Ulenius, Co-founder and CEO  at Reeler

Mats Ulenius

Co-founder and CEO at Reeler | Stockholm, Stockholm County, Sweden

Profile last verified June 2026
Marketing & Advertising Verified Profile Stockholm, Stockholm County, Sweden Chalmers University of Technology
Verified

Work Email

***@reelertech.com

Last verified May 2026

Phone Number

+46*****

Sweden • Mobile

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Mats Ulenius serves as the co-founder and chief executive officer of Reeler, a Stockholm-based marketing technology firm specializing in user-generated content campaigns. Through his leadership, he has positioned the company to help brands authentically engage end-users by providing a unified platform for collecting, automating rights management, and publishing multimedia assets across various channels. He studied at Chalmers University of Technology and currently drives the company’s focus on scaling UGC-driven communication strategies within the broader advertising industry.

BEST APPROACH TO REACH Mats Ulenius

Connect with him through LinkedIn using a targeted outreach message that references Reeler’s UGC platform capabilities and proposes a direct discussion about potential synergies in the European marketing technology space.

Mats Ulenius Socials
Mats Ulenius Work Experience

Co-founder and CEO at Reeler in August 2021 - Present

Executive Vice President, EF Language at EF Education First in October 2013 - November 2020

Country Manager, EF Sweden at EF Education First in August 2012 - September 2013

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Executive Vice President Marketing, EF Language at EF Education First in November 2009 - August 2012

Market Launch Director, EF Costa Rica & EF Panama at EF Education First in May 2008 - December 2008

Marketing Director, EF Academic Programs at EF Education First in September 2006 - May 2008

Marketing Director, EF World Languages at EF Education First in October 2004 - September 2006

Country Manager, EF France at EF Education First in November 2002 - September 2004

Sales Manager Europe at Aplix Corporation in October 2001 - November 2002

Senior Product Manager, Mobile Internet Solutions at Ericsson in December 1999 - January 2001

Executive Training Program in Japan (ETP) Participant at European Commission in May 1998 - December 1999

Executive Intern at NTT DOCOMO, Inc. in October 1999 - November 1999

Executive Intern at SoftBank Group in August 1999 - September 1999

Executive Intern at Dentsu in June 1999 - July 1999

Business Developer, Japan at English Live in May 1998 - June 1999

Head of Online Business at English Live in May 1997 - May 1998

Product Manager, Educational Games at English Live in June 1996 - May 1997

Marketing Coordinator at EF Education First in March 1995 - June 1996

Trainee at ABB México in September 1994 - December 1994

Thesis Project Trainee at Ericsson in September 1993 - April 1994

Summer Trainee at Tetra Pak in June 1993 - August 1993

Summer Trainee at Sandvik in June 1992 - July 1992

Medical Technician at Sahlgrenska University Hospital in January 1990 - November 1990

Summer Trainee at Outokumpu in July 1989 - August 1989

Summer Trainee at Stahlwerk Westig GmbH in June 1989 - July 1989

Mats Ulenius Education

Chalmers University of Technology, MSc

Stockholm University, Bachelor of Arts - BA

EU Executive Training Program in Japan

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Universidad Politécnica de Valencia, University Exchange Semester

University of California, Berkeley, University Summer Semester

Domarhagen High School, High School Diploma

South Medford High School, High School Diploma

Mats Ulenius Skills
Generative AI Artificial Intelligence (AI) Public Speaking Client Relations Creative Direction Brand Development Strategic Planning Database Management Data Analysis Marketing Campaigns Cross-cultural Marketing Edutainment Publishing Software Licensing Distribution Strategies Game Development Strategic Alliances Japanese Cross-Cultural Communication Skills International Business Japanese Business Culture Digital Advertising Advertising Strategy Marketing Campaign Management Project Coordination Cross-team Collaboration Content Strategy Content Development Telecommunications Program Management Mobile Internet Partnerships Sales Strategy Contract Negotiation Business Growth Strategies Sales Leadership Business Operations Multichannel Marketing Positioning (Marketing) Market Entry Marketing Leadership International Sales & Marketing Market Expansion International Business Development Startup Operations Global Marketing Strategy Creative Management Cross Cultural Management Sales & Marketing Leadership Team Management B2C Marketing B2B sales Video Marketing P&L Management Content Marketing Marketing Strategy Marketing Management Digital Marketing Online Marketing Social Media Marketing Social Media Online Advertising New Business Development Business Strategy Integrated Marketing Direct Marketing CRM Marketing International Sales Business Development Market Research Strategy Digital video Creative Strategy Digital Strategy Multi-channel Marketing Brand Strategy Brand Awareness Advertising Product Management Sales Sales Management Customer Relationship Management (CRM) Project Management Analytical Skills Agile Methodologies E-commerce International Marketing Digital Media Video Microsoft Office YouTube Management Leadership Negotiation Team Leadership Video Advertising Marketing Communications Film Production Television
About Mats Ulenius’s Current Company
Reeler

Reeler helps brands become more real by engaging end-users in communication. Streamline your user-generated content campaigns with the Reeler UGC platform. Collect, organize and publish user-generated content in any marketing channel – hassle-free. – Collect photos, video & audio – Manage & publish content in any channel – Automate usage rights – Store & mananage content in our Digital Asset Management (DAM) module

Discover more about Reeler
Frequently asked questions about Mats Ulenius

What is Mats Ulenius email address?

Email Mats Ulenius at [email protected]. This email is the most updated Mats Ulenius's email found in 2026.

What is Mats Ulenius phone number?

Mats Ulenius phone number is +46 734 132116.

How to contact Mats Ulenius?

To contact Mats Ulenius send an email to [email protected]. If you want to call Mats Ulenius try calling on +46 734 132116.

What company does Mats Ulenius work for?

Mats Ulenius works for Reeler.

What is Mats Ulenius's role at Reeler?

Mats Ulenius is Co-founder and CEO

What industry does Mats Ulenius work in?

Mats Ulenius works in the Marketing & Advertising industry.

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