Mathieu Lereste

Founded in 2017, Propulso is a location intelligence platform that transforms anonymized, consent-based mobility data into powerful, actionable insights. We help organizations make smarter, faster decisions by making human movement understandable, measurable, and strategic. Our platform offers two flagship solutions: GeoIndicators and GeoMarketing. GeoIndicators allow users to generate detailed market analyses in just minutes. Fully customizable and accessible on demand, these reports provide data on visitor flows, audience origin, visit frequency, and more. Organizations in retail, tourism, urban planning, and economic development use them to evaluate performance, benchmark locations, and identify emerging trends. GeoIndicators replace or complement traditional methods—faster, easier, and at a fraction of the cost. Our GeoMarketing solution helps organizations build hyper-targeted campaigns based on real-world movement patterns. Clients can reach audiences who visit specific places or exhibit relevant behaviors, then measure campaign success through physical conversions. This bridge between digital strategy and real-world impact makes Propulso’s solution especially valuable for marketing teams and decision-makers focused on outcomes. What makes us unique is our data precision, our privacy-first practices, and our commitment to flexibility. We work exclusively with anonymized, consent-based location data and generate insights that align with the world’s most stringent privacy frameworks, including GDPR. Today, Propulso supports a wide variety of organizations across industries and regions. From municipalities, tourism boards, and national public agencies to Community Improvement Corporations (CICs), Business Improvement Areas (BIAs), and major retail networks, our platform helps turn location data into strategic decisions—driving performance, measuring impact, and delivering results at local, national, and global scales.