Mason Gerold

Our mission: unlock 20%+ profit gains for eCommerce businesses. How could you be leaving that much on the table if you hire professional marketers and agencies? You’re leveraging bad data to make marketing decisions. Meta says it drove $1M in sales, Google Analytics says Meta drove $100k in sales? As one of our more seasoned clients put it… “it is what it is, I know it’s broken but I don’t know how to fix it so it’s the devil we live with.” What are the consequences of this devil? • Performance limitation • Lack of clarity about what channels are generating sales • Reporting that misleads marketing, agencies and management • Unpredictable results A clear understanding of what truly drives sales is perhaps the most important foundation for eCommerce success. The industry is filled with solutions that address parts of this painful problem, often leading you with more questions than answers. Conversion Path is an eCommerce agency that employs our Scaling Path software to build a custom measurement model for each client, and then align it to what drives your P&L. It is not a black box. We align your media spend to what is in your best interest – your profit. We run campaigns optimized to your profit. That’s how you maximize the bottom line, and it’s how you scale. Isn’t that what others are doing? No. Most agencies just optimize to ROAS goals that are provided to them by their client using the faulty measurement foundation. “What’s measured improves” - Peter Drucker How about we start aligning measurement to your profit? Recent Results: · Delivered 13% revenue growth after 90 days while reducing spend by 4% · Achieved 20% profit growth after 90 days with 4% less marketing spend · Generated 61% revenue growth after 6 months (with 49% increase in spend) · Produced 70% profit growth after 6 months (with 49% increase in spend) · Created $490K of recurring monthly profit growth for clients