Marcus Hiles

Enigma is a global, full-service B2B technology marketing agency with planning at its heart and creative excellence in its soul. We believe that great relationships deliver great results: our understanding of our clients’ needs allows us to deliver better business outcomes for them. That could be achieved through award-winning ABM programmes and lead/demand generation activities; or by applying our understanding of the dynamics of channel relationships around the world to drive partner revenues. Enigma’s core strength lies in making insight come alive for clients through four disciplines – Insight generation, creative Execution, programme Activation and Evaluation/Optimisation. We leverage planning capabilities to ensure clients take the right message to the right target audience using the right channels; then the Studio goes to work creating arresting branding and communications capable of generating cut through in today’s attention-deficient world. We are also proud of our reputation for innovation: we constantly monitor the latest developments – whether that is intent data or Virtual Reality – to understand how they can inform and animate our clients’ campaigns and enhance engagement.