Mads Brinks, SVP UK & North America at Cloetta

Mads Brinks

SVP UK & North America at Cloetta | Copenhagen, Capital Region of Denmark, Denmark

Profile last verified June 2026
Consumer Goods Verified Profile Copenhagen, Capital Region of Denmark, Denmark Copenhagen Business School
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Mads Brinks Socials
Mads Brinks Work Experience

SVP UK & North America at Cloetta in July 2025 - Present

Managing Director at Cloetta in February 2021 - July 2025

BU Director at Cloetta in June 2020 - February 2021

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Chief Operations Officer at Omnipollo AB Craft Brewery in August 2019 - June 2020

Head of Brand Experience and Business Development at Lagkagehuset in September 2015 - March 2019

Deputy Managing Director at Lao Brewery Company in March 2012 - September 2015

Sales and Marketing Director - Lao Soft Drink Company at Carlsberg Group in June 2011 - April 2012

Director, Sales Development Western Europe at Carlsberg Group in November 2009 - July 2011

Director, Group Procurement at Carlsberg Group in May 2009 - December 2009

Managing Director at House of Beer in April 2008 - May 2009

Managing Director at House of Beer A/S, Carlsberg Group in January 2008 - May 2009

Trade Marketing Manager at Carlsberg Danmark A/S in August 2005 - January 2007

Project Manager at Carlsberg in June 2005 - July 2005

Associate at McKinsey in April 2002 - May 2005

Platoon Commander at Danish Army in January 1994 - January 1996

Mads Brinks Education

Copenhagen Business School, CM - IB, July 1997 to July 2026

Brandeis University, Master's degree, July 1999 to July 2026

Copenhagen Business School, July 1996 to July 2026

Mads Brinks Skills
Business Development Business Strategy Change Management Coaching Customer Insight FMCG International Business Key Account Management Management Market Analysis Marketing Management Marketing Strategy New Business Development Strategy Trade Marketing Sales Management Strategic Planning Project Management Management Consulting Sales Leadership Brand Management Product Development Business Planning Negotiation Business-to-Business (B2B) Market Research Cross-functional Team Leadership Marketing Entrepreneurship Mergers & Acquisitions Organizational Development Business Process Improvement Competitive Analysis Performance Management Shopper Marketing Brand Development Procurement Project Planning Customer Service Retail Product Management International Sales Sales Operations Market Planning P&L Management
About Mads Brinks’s Current Company
Cloetta

Cloetta is Northern Europe’s leading confectionery company. Our products are sold in more than 60 markets worldwide. Cloetta’s brands are its biggest asset. Many of these brands originated from the first half of the 20th century and have strong local links including Malaco, Kexchoklad, CandyKing and Läkerol. About 2,600 employees work for us worldwide. We are committed to continuously renew and utilize the company’s expertise and want to hire and develop competent employees that are given the opportunity to realize their full potential. We are an ambitious company, hence have people work for us who really want to make an impact on the business by doing their job receiving the trust and freedom to take a lot of responsibility. We all do our part but also support each other and enjoy working together and in teams. We have a positive attitude, are proud of our company, our brands and products, but most of all... we love what we do and have fun while doing so.

Discover more about Cloetta
Mads Brinks’s Colleagues
Terhi Halsvaha

Terhi Halsvaha

Helsinki Metropolitan Area

Corporate Communications Manager at Cloetta

Corporate Communications Manager at Cloetta
(September 2025 – Present)

Ingrid Andreassen

Ingrid Andreassen

Copenhagen, Capital Region of Denmark, Denmark

Marketing Manager at Cloetta

Marketing Manager at Cloetta
(August 2023 – Present)

Nathalie Busk

Nathalie Busk

Malmo, Skåne County, Sweden

KEY ACCOUNT MANAGER | EBUSINESS | SALES | PROJECT MANAGEMENT

Pole Vault Coach at Malmö Allmänna Idrottsförening
(March 2018 – Present)

Helena Hard

Helena Hard

Greater Malmö Metropolitan Area

Business Development Manager på Cloetta

Business Development Manager at Cloetta
(October 2020 – Present)

Amina Kacimi

Amina Kacimi

Grimbergen, Flemish Region, Belgium

Leadership in Smart Manufacturing - Industry 4.0 and 5.0, AI in Operations, MES/MOM Systems, OT, Strategy, Digital Transformation, Data Leadership, Packaging Sustainability and PMO.

Group Engineering and OT Leader/Manager at Cloetta
(November 2025 – Present)

Paulina Keresztesi

Paulina Keresztesi

Stockholm, Stockholm County, Sweden

Head of Procurement P&M Global at Cloetta

Head of Procurement Pick & Mix Global at Cloetta
(August 2023 – Present)

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Frequently asked questions about Mads Brinks

What is Mads Brinks email address?

Email Mads Brinks at [email protected] and [email protected]. This email is the most updated Mads Brinks's email found in 2026.

How to contact Mads Brinks?

To contact Mads Brinks send an email to [email protected] or [email protected]. (updated on November 28, 2025)

What company does Mads Brinks work for?

Mads Brinks works for Cloetta.

What is Mads Brinks's role at Cloetta?

Mads Brinks is SVP UK & North America

What industry does Mads Brinks work in?

Mads Brinks works in the Consumer Goods industry.

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