Luis Martinez

The first to ever broadcast a Latin concert channel in the United States, Tarima is a groundbreaking media company launched to celebrate music, dance and community. Diverse, in Spanish and transmitted beyond the shores of the U.S., their programming considers the listening and viewing experiences of the over 60 million Hispanics living in the US. Tarima is a cable TV station trailblazing the industry when it comes to broadcasting live performances across a wide span of Latin music genres – from Pop Latino, Reggaeton, Merengue and Salsa to Bachata, Ranchera and Banda. While high quality live performances of yesterday's and today's most popular artists make up the majority of their scheduling, Tarima also airs exclusive musical events, cutting-edge music documentaries and other forms of original programming with a focus on Latin culture. Their daily rosters are arranged to provide viewers with a front row seat to all of the most in-demand concert performances, most talked about happenings and most diversified Spanish language programming. The varied programming of Tarima appeals to generations young and old. Stay home and stay entertained by shows in Spanish, live music performances and documentary films which tell stories of Hispanic musicians, artists and more.