Lee Wright

COLLAB is a next-generation CPG incubator building the world’s most influential creator-led beverage and lifestyle brands. From ideation to global retail, we partner with creators, celebrities, and entertainment IPs to transform authentic influence into scalable consumer products. Formerly known as Collab Coffee, we’ve evolved into a full-service creator brand group spanning CPG, Experience, and Tech. Our portfolio includes partnerships with some of the world’s most followed names and brands — from The Sidemen and Millie Bobby Brown to major entertainment IPs like Ubisoft and Hasbro — and we operate across the UK, US, and Europe through leading distributors and retailers including Walmart, Tesco, Morrisons, Target, Albertsons and Kroger. Beyond brand building, COLLAB offers full operational, creative, and manufacturing infrastructure - covering everything from formulation and production to go-to-market, retail sales, and performance marketing. With a proven track record in launching top-performing RTD, coffee, and functional beverages, COLLAB is setting the new standard for how creators build enduring consumer brands. COLLAB: Where Culture Meets Commerce.