Laura Davis

8TH DAY is an independent strategy consultancy, partnering with the world’s most ambitious brands and organisations to navigate the complexities of culture, human behaviour and commercial challenges. Our unique approach, Imagination Science, blends deep holistic insights, advanced business strategy and the latest in neurocognition to deliver bold, actionable solutions with lasting impact. Our capabilities span three connected areas of expertise: Insight_ Decoding the complexities of human behavior and culture to empower businesses with the clarity and confidence to make informed decisions. Strategy_ Transforming bold insights into robust, differentiated strategies that drive engagement, foster alignment and ensure long-term success. Innovation_ Going beyond insight to envisage how the world could be, speculate beyond what people can perceive and create more impactful ideas and futures.