Kristee Vining

SnapCorrect’s value proposition is simple: provide clear aligners to consumers over the Internet, while providing the lowest price in the industry and the highest level of customer service. We have the lowest-cost manufacturing method for clear aligners, and we don’t have to spend much on advertising because most of our customers are referred to us by current customers, which allows us to provide such low prices for such highly effective orthodontics. We are more of a technology company than anything else. We use a patented technology for making the aligners, which allows us to produce them at a lower cost than the technology used by Invisalign and others. We are also a high-tech company in the sense that our systems are all Internet-based, using the most advanced technologies, meaning that the entire process requires very little human intervention, again allowing us to provide the product at a lower cost than our competitors, all the while being a profitable venture for us.