Jonathan Samwell

We are inspired by problem-solving, and the opportunity to create products that are easy for people to use, work with and enjoy every day. As a progressive product design studio, this is our foundation. We want to share our enthusiasm and expertise, to work together with you, adding value to the world in which we live and acting responsibly towards our environment. 30 years’ as a product design studio has given us the knowledge and expertise to bring your idea to life and successfully to market. But it has also taught us that exceptional industrial design is about people. It’s people who give your new product or innovation its value, from the people you work with to the customer who uses it. That’s why we believe that the best chance a product has of achieving its potential is when everyone involved works collaboratively. So, we bring everyone together as a single team. And because everyone is unique, we tailor our solutions to meet the demands of each individual project, guiding you towards competitive advantage. Our fresh viewpoint will help to find the best solution for you – not the first answer, but the right answer. We regularly engage in collaborative partnerships with businesses, organisations, government agencies and universities, meeting new technology and innovation challenges to deliver Better Products by Design.