Jonathan Etwara

Custom Essence creates innovative fragrances through an artful balance of creativity and technical knowledge. A team of master perfumers, regulatory professionals, evaluators, marketers, customer service staff, quality control experts, and researchers come together to create winning fragrances for the next generation of product development. We are a leader in the development of natural fragrances as well conventional fragrances and have worked with some of the largest companies that are driving the market for natural personal care, home cleaning products, air care, hair care and multicultural beauty. At Custom Essence we pride ourselves on our ability to stay ahead of the curve, through the identification of market needs and capitalizing on the analysis of new raw materials to develop cutting-edge fragrances that excel in the marketplace. For over 35 years, we have been serving the fragrance needs of entrepreneurs, Fortune 500 companies, natural product manufacturers, and everyone in between. Custom Essence was founded by Felix Buccellato and Raman Patel. Their unique blend of artistic talent and scientific knowledge has earned them a reputation as two of the foremost developers of fragrances and their applications. Their vision has been to marry the world-class perfumery expertise and quality of the large, multinational fragrance houses with the service and attention of a “boutique”. Our creative and manufacturing center is based in Somerset, New Jersey, strategically located between New York and Philadelphia.