John Gurd

Market Measures is an independent UK insights consultancy. We've been improving decision-making for household brands in FMCG, retail and hospitality since 1986. Our powerful new VOICE OF THE NON-CUSTOMER research approach burrows deep under the skin of your customers' barriers and triggers to purchase. By modelling in financial terms the market opportunities available where barriers can be overcome - we are identifying and driving new customer acquisition for our retail clients. When you and your stakeholders need complete confidence in your product, consumer and market research findings, we're here. When you need robust, pragmatic insights with commercially relevant recommendations, we're here. When you want to work directly with senior, experienced researchers to plan out and implement the right approach for solving tricky problems, we're here. When you want enormously flexible, agile - and friendly! - support which makes your job so much easier, we're here.