John Baronello, Vice President of Digital Transformation at Cardinal Path

John Baronello

Vice President of Digital Transformation at Cardinal Path | Greater Chicago Area, United States

Profile last verified July 2026
Marketing & Advertising Verified Profile Greater Chicago Area, United States
Verified

Work Email

***@cardinalpath.com

Last verified May 2026

Personal Email

***@gmail.com

Personal • High Confidence

Phone Number

(**) *** *** 167

United States • Phone

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John Baronello serves as Vice President of Digital Transformation at Cardinal Path within the marketing and advertising industry, directing strategic and technical initiatives across the Greater Chicago Area. He specializes in navigating the full business intelligence stack, including advanced attribution modeling and the deployment of integrated analytics platforms, to help clients secure competitive advantages. His leadership contributes to Cardinal Path’s recognized milestone by Forrester Research as “analytics ninjas,” validating his expertise in transforming complex data into quantifiable client outcomes.

BEST APPROACH TO REACH John Baronello

Leverage LinkedIn to initiate outreach by sending a tailored connection request that references his leadership in digital transformation at Cardinal Path, followed by a concise message proposing a discussion on aligning your solutions with their advanced attribution modeling and analytics platform integration needs.

John Baronello Socials
John Baronello Work Experience

Vice President of Digital Transformation at Cardinal Path in January 2020 - Present

Director, Marketing Analytics at Allstate in January 2015 - January 2020

Group Director, Digital Intelligence at Cardinal Path in April 2012 - January 2015

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Director, Marketing and Customer Analytics, Customer Experience & Loyalty at Walgreens in January 2009 - April 2012

Director, Strategic Modeling, Location Intelligence and Retail Analytics at Walgreens in February 2008 - February 2009

Manager of Strategic Modeling at Walgreens in January 2004 - January 2008

Market Manager, Market Strategies at Walgreens in July 2000 - January 2004

John Baronello Skills
Analytics Predictive Modeling Segmentation Forecasting Statistics Customer Analysis Customer Insight Web Analytics Strategy CRM E-commerce Marketing Strategy Customer Acquisition Data Mining Data Analysis Retail Analysis Business Intelligence Market Research Attribution Modeling Audience Segmentation Probabilistic Models Leadership Marketing Management Digital Media Digital Marketing Advertising Online Marketing Online Advertising Social Media Business Strategy Business Development Public Speaking digital analytics Financial Services Loyalty Programs Customer Relationship Management (CRM)
About John Baronello’s Current Company
Cardinal Path

Cardinal Path leverages digital analytics to deliver insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners. Described as “analytics ninjas” by Forrester Research, we consider data to be the raw material of our craft. We have experience up and down the Business Intelligence stack to include advanced attribution modeling and deploying and integrating leading analytics platforms, dashboards, tag management, and statistical analysis technologies. We do this through our proven approach, the Cardinal Path, to provide clients with a single point of truth that informs and empowers confident data-driven decision-making. We applied this approach to brands such as Merck, Papa Johns, US Cellular, NPR, NBC News, DeVry and hundreds of others.

Discover more about Cardinal Path
John Baronello’s Colleagues
Abdelhady Elsakka

Abdelhady Elsakka

Cairo, Egypt

Senior Digital Analytics Specialist & React Native Developer | Expertise in Google Analytics 4, Firebase, Google Tag Manager, Adjust, Amplitude | Passionate Rower & Lifelong Learner

Senior Digital Analytics Specialist at e-CENS
(June 2024 – Present)

Zara Palevani

Zara Palevani

Ottawa, Ontario, Canada

Director @ Merkle | Leading Customer Success and Operations

Director, Center of Excellence at Merkle | Cardinal Path
(July 2021 – Present)

Franz Taborlupa

Franz Taborlupa

National Capital Region, Philippines

Building Supafaya for creators and their communities 🔥🚀 | Data & Growth 🍏

Co-Founder & COO at Supafaya
(February 2024 – Present)

Gaylene Macdonald

Gaylene Macdonald

Vancouver, British Columbia, Canada

Senior Director Client Services/Head of Client Services at Merkle l Cardinal Path (dentsu)

Senior Director Client Services at Merkle | Cardinal Path
(Apr 2021 – Present)

Skeeter Buckley

Skeeter Buckley

Saint John, New Brunswick, Canada

Helping companies align data and analytics to achieve business goals

Consult with companies to ensure data, analytics, and marteck support business goals.

Tyler Gibbs

Tyler Gibbs

Ottawa, Ontario, Canada

Vice President, Business Development at Merkle | Cardinal Path

As VP of Business Development with over twenty years of practical experience in the areas of information technology, online strategy development & implementation, search engine optimization, search engine marketing and web analytics, I lead a team of Sales Managers focused on ...

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Frequently asked questions about John Baronello

What is John Baronello email address?

Email John Baronello at [email protected] and [email protected]. This email is the most updated John Baronello's email found in 2026.

How to contact John Baronello?

To contact John Baronello send an email to [email protected] or [email protected].

What company does John Baronello work for?

John Baronello works for Cardinal Path.

What is John Baronello's role at Cardinal Path?

John Baronello is Vice President of Digital Transformation

What industry does John Baronello work in?

John Baronello works in the Marketing & Advertising industry.

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