Jo Tacon
Managing Director/Founder at Charm Group | Auckland, Auckland, New Zealand
Jo Tacon’s Email & Phone Number
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Jo Tacon is the Managing Director and founder of Charm Group, an Auckland-based full-service independent creative agency she established in 1999. A graduate of Epsom Girls Grammar, she directs the firm’s hybrid operational model that blends traditional agency scale with fractional flexibility to execute strategic creative campaigns. Her leadership focuses on transforming ambitious client objectives into measurable market growth while fostering long-term partnerships within the New Zealand marketing and advertising industry.
BEST APPROACH TO REACH Jo Tacon
Reach out to Jo Tacon via LinkedIn, which aligns with your highest work-data confidence, and open the conversation by referencing Charm Group’s hybrid agency model to discuss tailored creative partnerships or executive placements.
Managing Director/Founder at Charm Group in February 1999 - Present
Managing Director/Founder & Owner at Paragon Two Limited in February 1999 - September 2018
Director of Production at Aim Proximity in January 2000 - September 2009
Senior Account Director at Impress Commuincations in February 1994 - February 1999
Epsom Girls Grammar, Auckland, UE accredited, November 1976 to November 1979
Remuera Intermediate, Auckland, November 1974 to November 1975
Charm Group is a full-service independent creative agency with over 26 years of proven experience. We exist to empower honest, hardworking brands with the creative and strategic edge they deserve, transforming ambitious goals into effective work that drives growth, builds loyalty, and reflects the energy and passion we bring to every partnership. We have stood the test of time by staying true to our values, our people, our partners, and our clients. What makes us different is our hybrid model: we combine the scale and capability of a traditional agency with the flexibility of fractional, on-demand expertise. This gives clients the best of both worlds – the reassurance of a trusted partner who can deliver end-to-end solutions, and the agility to engage us for targeted projects or specialist support when needed. For our clients, this means better outcomes, smarter use of budgets, and access to senior expertise without unnecessary overheads. Whether it’s a bold brand campaign, a fast-turnaround project, or ongoing strategic support, we curate the right mix of talent, creativity, and technology to deliver results. At Charm, our sweet spot lies in structured agility – systems and processes that allow us to move quickly while maintaining strategic focus and creative quality. We are known for our collaborative culture, our rock-solid work ethic, and our ability to challenge thinking in ways that unlock growth. Clients trust us because we care deeply about their success – and because we consistently deliver. Unencumbered by the layers of global agency ownership, we offer transparency, efficiency, and authenticity that clients value. We move quickly when needed, stay strategically focused, and always put outcomes first.
Discover more about Charm Group
Client Service | Branding | Commerce Marketing
Senior Account Manager at Charm Group
(Jan 2025 – Present)
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Chief Executive Officer at Charm Group
(Jun 1997 – Present)
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Senior Media Planning Manager at Charm Group
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(Oct 2012 – Present)
Planning Director at Charm Group
Taking charge of the whole Full Case Planning Team in Guangzhou subsidiary. Providing professional full case media planning service including strategic planning and tactical planning service for client. Most of the clients are big local brands which require fantastic idea as w...
MANAGING DIRECTOR at CHARM GROUP
Owner at charm group
(Present)
What is Jo Tacon email address?
Email Jo Tacon at [email protected]. This email is the most updated Jo Tacon's email found in 2026.
How to contact Jo Tacon?
To contact Jo Tacon send an email to [email protected]. (updated on March 20, 2026)
What company does Jo Tacon work for?
Jo Tacon works for Charm Group.
What is Jo Tacon's role at Charm Group?
Jo Tacon is Managing Director/Founder
What industry does Jo Tacon work in?
Jo Tacon works in the Marketing & Advertising industry.
