Jo Penney

We are a premier independent creative agency that specialises in brand, strategy, campaigns and behaviour change. For over 25 years, we’ve partnered with local, national and international clients to build purposeful brands grounded in insight and strategy—then bring them to life in ways that create lasting impact. Our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients. This difference isn’t only about the end user, it’s about everyone involved in each piece of work from the beginning. This means much of our work focuses on significant human decisions. Work of this kind is in our sweet spot because it requires an appreciation for and skill to capture the spectrum of the human experience: deep pain, euphoria and everything between. New Word Order is so named for a good reason: We started out as a copywriting consultancy after founding director and CEO Suzanne enjoyed a strong 12-year career at News Corp as a reporter and editor. This foundation in communication, copywriting, content‑writing, editing and proofreading remains a hallmark of the New Word Order offering. We are a full-service creative and strategic agency offering services across: • strategy (business, brand and marketing strategy) • campaign management • brand design and identity • graphic design • illustration • art direction • animation and motion graphics • digital, including website development • stakeholder research • video and television • photography • content • copywriting • exhibit design and fabrication.