Jesse Moore

True You Weight Loss is revolutionizing the field of non-surgical weight loss, leading the way in endoscopic bariatrics—one of the fastest-growing specialties in obesity medicine. We specialize in advanced, incision-free weight loss procedures, including endoscopic sleeve gastroplasty (ESG), gastric fundus ablation, and bariatric revision procedures, as well as comprehensive medical weight management through True You Rx. At True You, we don’t just help people lose weight—we provide sustainable solutions that free individuals from the need for invasive surgery or a lifetime of injectable medications. Our approach is rooted in the power of personalized medicine, recognizing that every weight loss journey is unique. By focusing on long-term success, we deliver evidence-based treatments that promote physical, emotional, and metabolic well-being. Co-founded in 2020 by Dr. Brian Coan and Dr. Christopher McGowan, True You Weight Loss is the first and largest private endobariatric center in the world. Dr. McGowan, a triple board-certified gastroenterologist and obesity medicine specialist, is a world-renowned leader in endobariatrics and has performed more ESG procedures than any other physician in the U.S. As CEO of True You, Dr. Coan brings a unique blend of surgical expertise, engineering innovation, and business leadership. An MIT-trained mechanical engineer and double board-certified plastic surgeon, he has been instrumental in expanding True You’s reach and positioning it as the global leader in non-surgical weight loss. With the rise of GLP-1 medications reshaping the weight loss landscape, True You offers a vital alternative—proven, sustainable solutions for those seeking lasting results. As demand for non-surgical weight loss continues to accelerate, we are actively exploring strategic opportunities to expand our impact. For those interested in learning more about our mission, or potential investment opportunities, we welcome the conversation.