Jarrold Antonio

Seeing unprecedented growth among the Filipino middle class, Ayala Land – from a portfolio of properties that were primarily high-end – expanded its scope to cater to the needs of this booming sector. Starting in 1990 with properties in the growth corridor south of Metro Manila, Ayala Land’s new division was called Laguna Properties Holdings Inc. With LPHI, the company again redefined the property market by offering a new range of options for its customers. With early projects like Santarosa Estates in Sta. Rosa, Laguna, and Hacienda Sta. Monica in Batangas, LPHI opened the doors toward property ownership for a new generation of Filipinos. Taking on a name that embodied a new purpose – “Ave” meaning “Celebrate” and “Vida” meaning “Life” – LPHI became Avida Land Corp. in 2006. Starting from its developments in Laguna, the company extended its reach to other areas and continued to reinvent the real estate segment, with its mission of making affordable dream communities a reality for middle-income Filipinos. Serving the need of the Filipino families for a sure, secure, and sensible home where they can celebrate life every day is what Avida is all about. With over 60,000 homes built nationwide and almost 30 years of experience in developing and enriching communities, Avida has become a springboard for creating life’s possibilities and opportunities with its expanding portfolio – from land and house, condominiums to offices, and integrated mixed-use communities. More than just the basics, Avida provides lifestyle essentials: quality and intuitive designs that are built to enrich people’s lives. Believing that inspired living means happier living, it is the company’s vision to inspire and affect everyday moments, fostering a lifestyle that inspires endless possibilities.