Holly Ethridge

Born in the Heart of the Wild West Straight out of Tucson, Arizona, Riton Optics is proud to bring quality and affordability to the optics industry with the greatest focus being you: the customer and end user. In the initial years of the business, the focus was on market research, design and testing to ensure the Riton optics line could meet all demands of the end user. With a staff of avid shooters and hunters, the product line originates through practical, real world applications providing you with the quality and functionality needed in a variety of applications. The optics are then put through a series of tests by internal experts, as well as Tier One military personnel, law enforcement officers, competitive shooters and hunters all around the world. Riton has continued to grow their product line and market share each year through the continual development of new product requested by you. You Will See the Difference At Riton we have an unwavering passion for offering high quality optics at the industry’s most competitive prices and matched by incredible service. With each and every order we strive to surpass your expectations. From your first look through our Riton High Density glass to your interaction with our customer service team in Tucson, Arizona, we are confident that you will appreciate the quality of our service and products. You will see the difference in everything we do because we are different, and we developed this company to be exactly that so that you, the consumer, get everything you deserve.