Heather Williams

Covatic (pronounced "Co-Va-Tick") provides the essential infrastructure for a fully connected universe, enabling media companies and advertisers to Segment, Activate and Attribute their audiences at scale across the entire media ecosystem. Our technology unifies the fragmented omnichannel mix - including Audio, Connected TV (CTV), and Display - allowing advertisers to target the most relevant audiences seamlessly. This ecosystem is now complete with the launch of Covatic Sense, a solution that utilises privacy-first edge computing to move beyond the "household proxy" and unlock true individual-level addressability and attribution for CTV. By delivering digital-grade precision to the biggest screen in the home, Covatic Sense ensures that CTV is a fully integrated driver of performance. By performing all data analysis locally on-device, Covatic monetises 100% of your audience across all digital touchpoints - from smart speakers to restricted browsers. We empower our partners to drive performance and capture maximum audience value everywhere, ensuring no segment goes untapped while keeping personal data locked inside the device. Technical Innovation & Values: Our latest innovation: Covatic Sense utilises Network Presence Detection to provide census-level data for CTV, replacing household-level guessing with person-level reality. Deep tech foundations: Our commitment to technical rigour is backed by a partnership with Birmingham City University (BCU) to develop advanced AI defences that protect edge devices from cyber-attacks, ensuring the highest standards of system integrity. Industry recognition: Winner of the NAB Show Product of the Year and featured in BusinessCloud 100 MediaTech Innovators. Voted the "People’s Choice" for the most impactful innovation at The Future of TV Advertising Global in December 2025. Certified B Corporation™: A purpose-driven organisation based in Birmingham and London, driving high-growth innovation outside the capital.