George Mcshane

Since it's inception in 1991, Relationship1 has helped hundreds of brands in diversified industries achieve immediate marketing success plus long-term growth with innovative strategies, compelling engagement and efficient execution. Among these are technology; finance; real estate;, travel and hospitality; health & fitness; food, wine & spirits; art & home furnishings; and luxury, jewelry, fashion, and cosmetics. For these brands Relationship1 created and managed retail store campaigns, direct-to-the-consumer campaigns; ecommerce; multi-channel programs; and B2B campaigns. In it's 31 years the agency has evolved from database driven catalog and direct mail to mobile apps; enterprise integration; web development, maintenance & dashboards; ecommerce; CRM; social media; loyalty programs; direct mail & catalog; email and text marketing; sales & event promotion; prospecting; list brokerage & circulation; call center management; data analytics and modeling; marketing strategies, plans & projections; and creative design and development. Prior to founding Relationship1 David Ganz served as Vice President of Marketing at Coach and Sotheby's. At both companies David created direct-to-the-consumer (DTC) catalog channels that upended their traditional business models by driving the brand’s greatest sales and profits. Aiding in those efforts were the development of in-house marketing databases to reverse engineer retail site selection through analysis of the DTC data to pinpoint retail locations at the block level. David is one of only a handful of executives to have been honored with all of the Direct Marketing Association's top awards- Diamond Echo for best direct marketing campaign in all media and industries (not awarded every year); Golden Mailbox for most innovative direct mail campaign in a year; and two Gold Echo awards for best direct marketing campaign in a specific industry in a given year. David is a graduate of The University of Pennsylvania.