Freda Rossidis

Mr. Smith is dedicated to style, substance and simplicity: style above all else, substance of ingredients – simplicity by design. Our vision is to create exceptional, Australian made hair care products, meticulously crafted from a selection of Australian botanicals and essential oils. Innovative use of organic passionflower, kakadu plum and frankincense, combined with rose geranium, macadamia oil and açaí berry, has led to a range of products that are engineered for performance utilising only premium ingredients. Distinguished by a refined luxury, each product has been scientifically designed and tested to deliver on this performance. Hydrating, lightweight and organically nourishing, the Mr. Smith collection provides maximum results, while retaining the hair’s natural fluidity and shine. Mr. Smith’s creative team work at the cutting edge of international editorial shoots and runway shows. Working closely with our development chemists, all Mr. Smith products are conceived and refined to meet the needs of stylists working in this space. This editorial influence defines our education programs for stylists and salons alike. Mr. Smith believes that what we leave out is just important as what we leave in. That’s why we’re committed to creating products that do not contain sulfates or parabens; why we’ve never tested on animals and why all of our products have been PETA-Certified. Style. Substance. Mr. Smith.