Farrell Ahlf

At MobCraft we turn ideas into beer. Submit your idea, vote on what's next. In 2011, MobCraft founders Henry Schwartz, Andrew Gierczak and Giotto Troia dreamt up an idea for a crowdsourced brewery where the people decide what’s brewed. Each month we leverage the power of the crowd to generate ideas for unique craft beers. Beer fans across the US submit ideas ranging from a couple flavors to tried and true homebrew recipes. The ideas go up for vote each month on our website. Votes are cast by placing a pre-order for the beer you would like to see brewed. The beer with the most pre-orders wins and is brewed, packaged and shipped straight to your door through an online retailer or available for pickup at the brewery. We have taken the fan favorites and brought them back as flagships which can be found at your favorite bars, liquor stores and or grocery stores throughout Wisconsin and beyond. If you find yourself in Milwaukee, stop by our taproom where we offer our flagships, crowdsourced beers, beers from our Wild & Sour Program as well as a variety of taproom only releases. The spacious taproom boasts views of our brewhouse and wild & sour room, as well as foosball, ping pong, live music, outdoor seating and much more!