Eric Hennings

Alltrade Tools LLC is a global leader in the design, manufacturing and marketing of innovative products for home, garage and worksite. Founded in 1979, Alltrade is privately held and maintains global sourcing, research, assembly and sales facilities to serve customers on every continent. Innovative Products With over 120 patents owned or licensed, Alltrade has a well-deserved reputation for innovation. Our ongoing investment in product development generates a steady stream of innovative products that create retail excitement and generate sales. Market Driven Solutions Different market segments require different solutions. Alltrade offers products designed to meet the needs of DIY’ers as well as professionals. Our program depth and breadth position us to offer a single vendor solution for automotive tools, lift equipment, hand tools, power tools, lighting, outdoor equipment, outdoor gear, home organization, cargo control and more. Company-Owned Brands Brand trust is an essential element of every successful product sale. Alltrade has created and built sustained brand equity in all our key product categories. This ongoing marketing investment pays off during purchase consideration decisions. The results speak for themselves – Alltrade company owned brands consistently receive top scores from consumer surveys on key indicators such as performance, quality, trust and value. Company-owned brands include: • Powerbuilt® Automotive Tools & Equipment • Team Mechanix®Automotive Tools & Equipment • Trades Pro® Hand Tools and Power Tools • Allspace™ Home Organization Products • Kilimanjaro™ and Kiligear™ Outdoor Gear • Powerglow® Lighting Products • Mastergrip® Tools • Worksmith® Tools • Toolsmith® Tools Licensed Brands Alltrade enjoys long term licensing partnerships with top tier global brands. These alliances create additional opportunities for our customers to leverage brand equity in new product categories.