Ellen Readhead

Dig Insights is a tech-enabled insights company that helps brands envision the future and prove its potential. We combine the strategic expertise of insights consultants and trends strategists with the power of proprietary technology, AI, and data science. This fusion makes brand and innovation success predictable. From foundational exploration to concept validation and in-market performance forecasting, our work is designed to be actionable, future-focused, and decision-centric. We integrate the voice of the consumer, the market, and the business to deliver insights that don’t explain "the now" and unlock "what’s next". We work with the world’s most innovative brands across CPG, retail, QSR, health, tech and more—delivering smarter, faster, and more confident decisions. Future. Proven.