Eid Hassan

Rooted at the intersection of new and traditional retail practices, Nrsen creates a dynamic space where world- class brands can truly shine in Saudi Arabia. We work with a collection of carefully selected brands that paves new and innovative way to skincare. We are looking at science- based brands that use the finest ingredients, effective formulations, and are recommended by dermatologists. We champion emerging trendsetters, storytellers and icons- to- be, working with them to navigate and thrive in the Middle East’s largest market, the Saudi market. Since 1999, Nrsen has continued to deliver on its promise to be the strategic partner of choice representing valued brands to the Saudi consumer. Our unique capabilities that go beyond being a traditional wholesaler or distributer of products earned us the trust of esteemed brands now more than ever, when the line separating modern and tradition retail is blurred and potentially becoming obsolete. With our diverse network of employees and offices in Riyadh, Jeddah, Dubai, Cairo and Seuol, Nrsen has built a holistic ecosystem of operational, financial, technological and marketing expertise. Our experienced team of buyers, marketers, pharmacists and operation professionals is dedicated to identifying, managing and communicating the unique stories and values our partnering brands wish to get across as new entrants to the market. And with our deep relations with retailors across KSA we establish comprehensive distribution channels, featuring our selections in major ecommerce platforms, leading pharmacy chains and local distributers as well. Our core capability is to provide end-to-end support throughout the market entry process.