Edoardo Massari

"What I did was something more than decoration: it was an invitation to the imagination."​ Piero Fornasetti Fornasetti is a lens through which to observe the world, offering an eccentric and unconventional perspective. A skilled draftsman as well as an intensely imaginative artist, Piero Fornasetti opened the decorative arts atelier bearing his name in the 1940s, producing furniture and home accessories and spawning a visual universe that now encompasses more than 13,000 designs of decorative objects and artworks. Since 1988, the Fornasetti Atelier has been led by his son Barnaba Fornasetti. Under his artistic direction and guidance, Fornasetti has garnered international renown in the field of luxury design. Because of its eclectic output and unique visual language, which is sophisticated and at the same time ironic, Fornasetti is rightly considered an icon of Italian design. Every Fornasetti item is still constructed and painted by hand, following the tradition established in the 1950s. Each one is a unique and timeless piece of art, created through a masterful balance of madness and the pragmatism of high-quality craftsmanship. All Fornasetti items are made entirely in Milan, where the brand’s flagship store is also located. The Fornasetti Store is a cabinet of curiosities, every room a treasure trove of wonders waiting to be discovered. Fornasetti objects are distributed worldwide via a network of upmarket department stores, concept stores, art and design galleries.