Duncan Sandison

Lucid Group: Catalysts for Change In today’s complex healthcare environment, even the most brilliant science can stall, with 70% of healthcare brands not hitting launch expectations. At Lucid Group, we change that. We partner with clients to translate evidence into clarity, earn unwavering belief and enable the confident action that drives behaviour change and creates measurable impact. We are Catalysts for Change. How we Catalyse Change Lucid Insights: We transform complexity into clarity for agile decision making Lucid Causes: We unite people to enact change through shared purpose Lucid Outcomes: We turn belief into action to achieve practice change Powered by a Purposeful Fusion of Expertise Lucid Group fuses scientific rigour, behavioural insight, commercial ingenuity, creative storytelling and strategic foresight to accelerate real-world outcomes. This fusion powers how we work: integrated, agile and outcome focused. It enables us to deliver what others can’t: solutions that align teams, remove friction, creating the momentum to deliver lasting impact. Our cross-functional teams of 400+ Lucidians co-create evidence-led programmes that span commercial/medical strategy and communications, AI-enabled insight, and targeted activation, all focused on accelerating understanding, adoption, and measurable impact in real-world practice. When we say we are catalysts for change, we mean it. The impact is clear, for example, on our work on consensus programmes, which have collectively elevated standards of care across 15+ therapy areas, potential reaching 700+ million patients worldwide. We at Lucid transform lives. Ready to exceed expectations? Visit our website to see how Lucid can help you achieve more. https://wearelucidgroup.com/