Diana Talhelm

At ZATO, we believe being "good" at everything is the enemy of being the best in the world at one thing. That's why we've spent over a decade doing one thing only: Google Ads and Microsoft Ads, managed at a senior level, for brands that demand technical depth. Founded by Kirk Williams: author, global speaker, and ranked among the Top 50 Most Influential PPC Experts worldwide. ZATO is a PPC Marketing Agency of specialists averaging around 10 years of experience per account manager. When you work with us, you work directly with the expert managing your account. No project managers playing telephone. No juniors learning on your budget. We built ZATO for brands spending $75K–$1M/month on Google Ads, too complex for a generalist to handle well, but too small for a global firm to give senior attention. We fill that gap with surgical precision. That being said, we offer services for smaller budgets as well, so make sure to ask about our affordable productized offerings if you're just starting out on Google Ads! Our philosophy is simple: the Google Ads of today is an efficiency tool, not a magic growth wand. We focus on Technical Stability and Aggressive Scrutiny, architecting accounts for long-term profitability, running daily manual reviews, and using custom query analysis to "un-box" Google's automation and eliminate waste. What we don't do matters as much as what we do. We don't manage Meta, TikTok, email, or SEO. We don't consult on your supply chain or design your UGC. That singular focus keeps our fees affordable, our expertise deep, and your budget allocated to people who actually know this channel. We operate month-to-month with flat-rate, scoped pricing, because a great technical partner should earn their place on your P&L every single day, not hide behind a long-term contract.