Derek Waters

Ignited is an independent marketing partner that blends strategic creativity, AI-powered intelligence and senior expertise to help organizations solve complex challenges and achieve business growth. Since 1999, we've partnered with ambitious brands to solve complex business challenges by bringing together strategy, creativity, technology, media, data and now AI into one integrated approach. Today's marketing environment demands more than great campaigns. It requires connected growth systems that align brand, customer experience, digital platforms, performance marketing and emerging technologies around measurable business outcomes. We help our clients make sense of what's changing, identify the right opportunities and turn strategy into action. Our expertise spans brand strategy, creative development, digital marketing, media planning and buying, website design and development, content creation, video production, experiential marketing, analytics, marketing automation and AI innovation. Working as one collaborative team, we help organizations move with clarity, speed and confidence. As an independent agency, we're able to recommend what's right. Not what's expected. We work alongside our clients as trusted partners, bringing senior-level expertise guidance and a focus on outcomes that matter.