David Murray

At Kritik, we believe the future of education lies in turning challenges into opportunities. As AI reshapes the classroom, we empower institutions, instructors, and students with transparent, student-centred tools that make learning more engaging, effective, and future-ready. Our Vision To make education engaging, effective, and efficient for everyone. Our Mission To support instructors and students with transparent, student-centered tools that promote critical thinking, academic integrity, effective assessment, and career-ready skills. Our Products • Kritik360 – A peer assessment platform that helps students learn by evaluating each other’s work, building critical thinking and collaboration skills while reducing grading workload for instructors. • VisibleAI – An authorship transparency tool that reveals how student work is created, distinguishing between AI-assisted and original writing, so educators can guide ethical, responsible AI use in learning. Our Growth & Values What began as a solution for peer learning has grown into a dual-product platform serving 200,000+ users across 250+ institutions worldwide. Our values drive our growth: Mamba Mentality, Actively Learning, Healthy Mind & Healthy Body, Radical Honesty, Listening with Empathy, and Always Innovating. These principles fuel our commitment to helping educators teach with confidence and preparing students for a future where critical thinking and ethical AI use are essential.