Danielle Marcello

5WPR is one of the largest independently owned PR and digital marketing agencies in the US. Founded in 2003. 250+ professionals. 20+ years. Results across every channel that matters. We build earned media programs, digital marketing campaigns, and generative engine optimization (GEO) strategies that move business — for consumer brands, B2B companies, technology firms, financial services, healthcare organizations, and high-growth startups from pre-launch through IPO. What we deliver: Earned Media & PR — across Consumer, Corporate, Technology, Health & Wellness, Beauty & Fashion, Food & Beverage (including YC Media, our acquired boutique F&B practice), Financial Services & Fintech, Gaming & Casino, Sustainability, Travel & Hospitality, Entertainment, and Nonprofit. Digital Marketing — Social Media, Influencer, Paid Media, SEO, Content, Performance, Affiliate, and Creative. GEO — Generative Engine Optimization, ensuring brands appear accurately and prominently across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Crisis Communications & Reputation Management — one of the most experienced crisis practices in the industry. Specialty Practices — Pre-IPO Financial Communications, Cybersecurity, AI, SaaS, Cleantech, Litigation PR, and Public Affairs. Recognition: American Business Awards — PR Agency of the Year (three consecutive years) and Grand Stevie for Most Honored PR Agency (2024) PRovoke Media — Top 50 Global PR Agency PRWeek — Top 50 US & Global O'Dwyer's — Top US & NYC PR Agency Newsweek — America's Best Public Relations Agencies (2025) Digiday WorkLife — Employer of the Year Inc. Magazine — Best Workplaces Clutch — Top Crisis Communications & Corporate Communications Firm Founder Ronn Torossian — PR Executive of the Year, American Business Awards (twice)