Daniela Dominguez

Revolutionizing embedded lending and payments technology. FinMkt’s award-winning cloud-based technology powers innovative consumer lending, point of sale financing, and payment solutions for lenders and enterprise partners of all sizes. Banks and credit unions with cumbersome legacy technology can become more competitive, adapt to market changes, and exceed customer expectations by leveraging sophisticated end-to-end and modularized, API-driven financial technology to design unique solutions, workflows, and UX/UI with minimal lift. Enterprise partners can own their destiny with bespoke multi-lender point of sale financing and full payments solutions under their own trusted brand. Offer customers easy to use, realtime financing for applicants across the credit spectrum and credit card, check and ACH payments with no additional hardware. FinMkt’s customized solutions are built for speed to market, developed by a highly experienced team, and backed by white glove service and 7-day live support. FinMkt was named to Inc.'s Best Workplaces list for 2026, its second consecutive year, after winning "Best LendTech Solution" at the 2025 Banking Tech Awards USA and being named a finalist for LendTech of the Year at the 2025 US FinTech Awards. Earlier honors include Inc. 5000 rankings in 2024 (No. 602) and 2023 (No. 815), plus CEO Luan Cox's recognition on Inc.'s Female Founders 200 and Forbes 50 over 50 lists.