Daniel Pelled

Anzu is the leading intrinsic in-game ad solution for mobile, PC, and console, supporting both brand and performance advertising inside gameplay. Anzu’s player-first in-game ads help advertisers reach audiences programmatically in a non-disruptive, highly engaging way — from awareness through to action. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, partnerships with trusted AdTech vendors, and compliance with industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands, agencies, and performance buyers worldwide. Anzu helps game developers monetize their titles with intrinsic ad placements that complement gameplay, including both clickable and non-clickable formats. By monetizing the entire game session and unlocking incremental brand and performance demand, developers benefit from consistent and reliable revenue streams without compromising player experience. Supporting all major and custom-built game engines, alongside a full-stack ad monetization solution that provides complete control over ad placements, makes Anzu the preferred in-game monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, Amex Ventures, and many other prominent investors, Anzu is on a mission to make advertising in games better — better for brands, better for game developers, and better for players.