Daniel Anzel

ARISTID is a French technology leader for digital transformation in retail, with 30+ years of experience in Europe and North-America. As of 2026: 350 dedicated team members, in France & Canada. $46 billion in managed sales. 15,000 daily users. +10,000 connected stores. Major french and international retailers trust ARISTID « promotional data » centric platform for the mass industrialization of their commercial operations to deliver localized and personalized content to shoppers across all channels – in-store and online. Clients: Carrefour (15 000+ stores worldwide), Intermarché, Auchan and Continente, & North American chains like CANAC and RONA (425 corporate and affiliated dealer stores in Canada). ARISTID is the reference platform for promotional data, designed for mass retailers, grocery chains, and specialized retailers. It centralizes, enriches, and governs all promotional data - prices, mechanics, assortments, local variations - and then automatically feeds it into PIM, DAM, CRM, CMS, CDP, and retail media platforms. Thanks to automation, AI, and collaborative workflows, teams in marketing, merchandising, pricing, and e-commerce can finally work with a single, reliable, and actionable data source. This approach speeds up production, reinforces omnichannel consistency, and improves commercial performance. Aristid offers a core reference platform - a foundation that unifies and ensures the reliability of all promotional data - and four modules for each step of the promotion plan. • Collaborate with purchasing, pricing, and marketing teams to build a coherent and managed promotion plan. • Store, structure and enrich promotional data in a single Datalake-type repository. • Automate the production of promotional content, both print and digital (including POS, digital catalogs/e-flyers). • Distribute data and content throughout the marketing stack (PIM, DAM, CRM, CMS, CDP, retail media) to ensure consistent and high-performance omnichannel activation.