Dan Bernstein

Integrated Business Planning Director Glad/Brita at The Clorox Company | Danville, California, United States

About Dan Bernstein

Dan Bernstein currently serves as the Associate Director of Marketing at The Clorox Company, where he is at the forefront of driving innovation and brand strategy for the Glad and Brita Business Units. With a robust background in sales, marketing, and R&D, Dan embodies a General Manager mindset that enables him to lead cross-functional teams effectively and inspire a culture of collaboration and creativity. His role is pivotal in the Integrated Business Planning (IBP) process, where he spearheads the implementation of new operational models aimed at enhancing efficiency and optimizing margins.

Dan’s expertise extends to the development of go-to-market strategies that not only drive product innovation but also ensure successful product launches. He is instrumental in managing trade budgets and improving forecasting and operations, which are critical for sustaining growth in a competitive marketplace. By leading a community of IBP leads across seven business units, Dan fosters standardization and capability enhancements that elevate the overall performance of the organization. His strategic planning and data analysis skills allow him to identify market trends and consumer insights, enabling the Clorox Company to respond proactively to changing demands.

Moreover, Dan is passionate about creating meaningful social change and positive environmental impact through sustainable practices in product development. His commitment to driving brand equity and operational excellence positions him as a key player in Clorox’s mission to deliver innovative solutions that resonate with consumers while promoting a healthier planet. Through his leadership, Dan continues to inspire teams to think creatively and strategically, ensuring that the brands under his stewardship not only grow but also contribute positively to society.

Dan Bernstein Work