zap Zimmerman Advertising Program @ USF

zap, the Zimmerman Advertising Program at USF blends the worlds of advertising innovation, creative thinking, and marketing strategy for a unique multi-disciplinary degree. Our graduates receive a bachelor's degree in Advertising from the University of South Florida's Muma College of Business and some go on to complete their master's in Advertising from USF's Zimmerman School of Advertising & Mass Communications. zap students become versed in a broad spectrum of business, from account management, marketing strategy, advertising research, media strategy, accounting, finance, IS, statistics and more. Students develop leadership, speaking and writing skills, perform internships at ad agencies and corporate marketing departments, participate in the AAF National Student Advertising Competition, and study abroad in London, visiting global ad agencies and brand head offices.