Xiaohongshu

Established in 2013 by Charlwin Mao and Miranda Qu, Xiaohongshu has become China’s leading social e-commerce platform. By January 2019, Xiaohongshu has over 200 million registered users and the growth rate reaches 300%. Over 70% users were born after 1990. In June 2018, Xiaohongshu completed a $300 million Series D funding with a valuation of over $3 billion. Xiaohongshu is a gathering place for 200 million users and a sharing platform for bloggers and influencers. Over 900 celebrities at home and abroad, including Kim Kardashian, Karlie Kloss, Emma Dumont and K-Pop superstar Seungri , have opened their own accounts in Xiaohongshu. In Xiaohongshu, users enjoy sharing various lifestyle via short videos and pictures, covering fashion, skin care, makeup, cate, travel, film, reading, fitness and other aspects of daily life. Since launching in 2014, Xiaohongshu’s e-commerce business has grown rapidly to offer the world’s top fashion, beauty and lifestyle products to Xiaohongshu’s users. Xiaohongshu’s impressive growth has attracted lots of brand partners such as L'Oréal, Tom Ford Beauty, Tiffany & Co., and Guerlain. Brand account provides brands with complete marketing and e-commerce solution, including data insight, content marketing, traffic reach and closed loop of trading. Besides, Xiaohongshu provides brands with full logistics and customer services. With extensive logistics network of 7 global fulfillment centers, 10 transportation hubs, and 9 import clearance centers spanning across 190 countries, Xiaohongshu is capable of servicing and supporting customers and brands from all over the world. Meanwhile, a professional in-house customer services team could efficiently serve individual brand. In 2018, Xiaohongshu has opened its new-retail stores REDhome in Shanghai and Changzhou. Xiaohongshu has its office in Shanghai ,Wuhan and Beijing, accommodating more than 2,000 employees in total. To learn more：http://www.xiaohongshu.com