Xiaohongshu

Established in 2013 by Charlwin Mao and Miranda Qu, Xiaohongshu has become China’s leading lifestyle platform, facilitating the lifestyle-upgrade of a generation of Chinese. By January 2019, Xiaohongshu has over 200 million registered users and the growth rate reaches 300%. Over 70% users were born after the 1990.In June 2018, Xiaohongshu completed an over $300 million Series D funding round led by Alibaba, with a valuation over $3 billion.Xiaohongshu boasts a UGC community of more than 200 million users, influencers and celebrities. Over 900 celebrities at home and abroad, including Kim Kardashian, Karlie Kloss, Emma Dumont and K-Pop superstar Seungri , have opened their own accounts in Xiaohongshu. The community is a sharing and exploring platform of diversified and individualized lifestyles, posted in forms of short video, picture and text. The contents range from fashion, beauty, cate to travelling, entertainment and fitness.Launched in 2014, Xiaohongshu’s e-commerce business has grown rapidly to offer the world’s top fashion, beauty and lifestyle products to the users. Xiaohongshu’s impressive growth has attracted lots of brand partners such as L'Oréal, Tom Ford Beauty, Tiffany & Co., Guerlain, etc. Brand account provides brands with complete marketing and e-commerce solution, including data insight, content marketing, traffic reach and closed loop of trading. Besides, Xiaohongshu provides brands with full logistics and customer services. With extensive logistics network of 7 global fulfillment centers, 10 transportation hubs, and 9 import clearance centers spanning across 29 countries. Meanwhile, a professional in-house customer services team could efficiently serve individual brand. To learn more：http://www.xiaohongshu.com