WJ Deutsch & Sons, Ltd.

Deutsch Family Wine & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality wines produced by prestigious families from major wine regions of the world. The business that initially began with two employees importing a few family producers from France over two decades ago has grown to include a prestigious roster of internationally renowned, award-winning brands serviced by over 170 employees. Deutsch's wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. They have built numerous category leaders including: the #1 selling brand in the US, the #1 imported brand in the US, the #1 Australian brand in the US, and the #1 French brand in the US. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine industry.